Mark 11:24
Lavazza Gourmet Espresso Coffee
Lavazza Coffee Historical  Background

Lavazza Coffee Historical Background

Dek, Espresso BarDek is the name of Lavazza's legendary decaffeinated espresso.
Pienaroma EspressoPienaroma is Lavazza's 100% Arabica blend, which combined with a lighter roast makes for a very delicate and flavorful espresso.
Super CremaLavazza's most popular Food Service item in the United States
Top ClassTop Class is the result of years of studies (see featured article) by Lavazza's labs in Torino, Italy.
Lavazza InBluNew from Lavazza! Created with the knowledgeable match of select 100% Arabica coffee coming from Brazil and from South America, Lavazza in Blu is a velvety, full-bodied blend which stands out due to its superb aroma and sweet after taste.
Dek Decaf EspressoDek is the name of Lavazza's legendary decaffeinated espresso.
Lavazza Espresso Decaffeinato100% Arabica blend of top quality washed varieties from Central America and natural Arabicas from the best Brazilian fazendas.
Lavazza Qualita OroThe historical Lavazza blend of 100% Arabica, combining prestigious coffees from Central America with some African varieties distinguished for their intense aroma.
Lavazza Qualita OroA 100% premium Arabica blend, Qualita Oro is an aromatic, extremely sweet and yet full-bodied coffee.
Lavazza Qualita RossaIn Italy it is the first pleasure of your day and it is enjoyed the world over. The balance of all the essential features of a real coffee is what makes this coffee outstanding.
Lavazza Crema e GustoA special blend of selected Robusta and Indian and Brazilian Arabica beans, Crema & Gusto produces a full, rich flavored coffee with hints of chocolate undertones.
Lavazza Gold SelectionA blend made up of sweet Brazilian coffees from selected plantations, smooth Central American and fine Asian varieties.
Grand EspressoOne of Lavazza's top two selling foodservice blends in Italy (along with Top Class), Grand Espresso is a very rich blend that satisfies those looking for a full-bodied, strong coffee.
Lavazza Café EspressoThe Lavazza Cafe Espresso is a blend of 100% Arabica that have been specially selected and roasted to create a smooth flavor and a perfect aroma. Pre-ground fro espresso or mocha brewing.
Lavazza Crema e AromaStrong and Intense, produces a full and lasting Crema Lavazza Creme e Aroma Espresso Coffee Wholebean.
Gran Filtro, Dark Roast (Drip)Lavazza's newest line of coffees is designed for use on filter-style machines (drip, etc.).
Lavazza Premium DripLavazza’s Premium Drip coffee is a combination of Arabica beans from Central America, Kenya, and Tanzania.
Gran Filtro Decaf (Drip)Lavazza's newest line of coffees is designed for use on filter-style machines (drip, etc.)
Gran Filtro, Dark Roast (Drip)Lavazza's newest line of coffees is designed for use on filter-style machines (drip, etc.).
Espresso Pods Dek150 Pods (Case)
Espresso Pods Gran Crema150 Pods (Case)

To summarize the story of Luigi Lavazza S.p.A., one would have to retrace many steps in the history of a family which, from generation to generation over nearly a century, has devoted all of its energy and commercial talent to coffee.

Lavazza's origins go back to 1895, when Luigi Lavazza purchased a little grocery store, Paissa Olivero, in the old commecial section of Torino (Northern Italy). The purchase was made for 26,000 Italian Lire, or about US$ 20.

In those times such stores operated as both retail and production outlets. The coffee, sold among thousands of other products, was bought raw, and then roasted and blended according to very personal recipes depending on the cutomers' requests. This activity soon attracted the interest of Luigi Lavazza, who had already demonstrated considerable knowledge and skills in the processing of blends, including both the quantities of the ingredients and the degree of roasting.The firm's expansion from retailing to wholesale trade (1910), the joining of Luigi's three sons Mario, Beppe and Pericle (during the First World War), and the progressive narrowing of the production range, marked the first steps of an irresistible commercial growth, which enabled the Firm to acquire a notable position at regional level. The little grocery store became in 1927 the modern Luigi Lavazza S.p.A. that, after the forced stop caused by the League of Nations' economic sanctions, by the prohibition on the importation of coffee, and by the outbreak of the Second World War, finally came to specialize in the production of coffee. The first Lavazza logo was then created and the annual production reached 1,000 tons.

In 1956 Mario left Lavazza to his two brothers (their father, Luigi, had retired in 1935). Meanwhile, as the coffee market grew throughout Northern Italy, the building of a new plant (at Corso Novara, today the site of the Firm's Headquarters) became necessary.

In the early sixties, and with the processing cycle now completely mechanical, Lavazza introduced the first vacuum-packed ground coffee suitable for long conservation. These enormously successful years led Lavazza to increase productions and open a new plant at Settimo Torinese.

With distribution covering the entire nation, the product range was completely redone with new packaging techniques using the vacuum preservation of aluminium and plastic packing (notable cheaper than tins).

In the seventies and early eighties, having invested in marketing and an incredibly successful string of printed and televised ads (who can forget Carmencita and Caballero, Nino Manfredi and the motto "Lavazza, piu' lo mandi giu', piu' ti tira su" ("The more you drink it down, the more it picks you up"), Lavazza began its conquest of European and World markets. In 1982, the first Lavazza subsidiary was opened in France, followed by others in Germany, Great Britain, Austria, and the United States (the latter in 1989).

In 1996, Lavazza's yearly production was well over 100,000 tons of roasted coffee, and the Firm's employees had grown to more than 1600. Lavazza's tradition of devoting special attention to the development of new techniques and products (see their clever and tremendously popular Espresso Point system), make the Company both uniquely dynamic and sensitive to the customer's requests.

Luigi Lavazza S.p.A. is the undisputed market leader of espresso in Italy, with almost 45% of the total coffee market (and 75% of Italian families who buy Lavazza).

All coffees are vacuum packed to guarantee freshness for over one year, and whole bean bags sport an internal one-way valve.



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